Types Of Video Marketing Strategy To Attract Your Customer

The big question that you might have is about the need for videos as part of your marketing strategy.
The short answer to this is yes, you do need videos. Video content is now on the upward boom. No business can make a dent online without the use of videos as more platforms start to adapt to this change.
A platform like Youtube is the second most used search engine online; this quality explains the demand for videos. Additionally, social media platforms like Instagram and Facebook are also moving to a video-first model.
Making videos is also much easier today with the introduction of an online video editor that requires minimal editing skills. In such a video-dominant climate, it’s elementary that you invest time into videos. But how does one know what videos to make?
Start by defining the purpose of this content. Determine if you want to use them to connect with the audience or promote your brand. Understand what problems your consumer is facing and make content that resolves it.
You might also want to consider who your target audience is and what kind of content they consume. For example, if a majority of your user base is young and follows trends, then you should leap on short videos on Instagram.
Once you have an elementary understanding of your audience, it’s easier to make videos. Let’s take a closer look at some of the types of videos you can explore.
Types of Videos For Marketing
How-To Videos
The reason Youtube is the second most used search engine is that people use it as a source of learning and information. That being said, the content you make under this genre should be specific to your domain of business.
Over 65 percent of searches on Youtube are about people trying to find a fix to a problem, and this is how you can build a base of followers. How to make something? How to fix it? How to change? How to do it? Are all common searches.
This also allows you to plug your brand, provide an introduction about its workings and leverage the market of learning content. These types of videos also make an excellent opportunity to build our brand awareness.
Product Demos
The next most apparent way to use videos is by using them as a tool to explain your product. People of this internet generation do not enjoy reading long articles or blogs. They are seeking information in a fast and easy manner, and this is how videos help.
Consumers are
more likely to make a purchase if they have a deeper understanding of the workings of a product. Videos that explain this can be a game-changer if you can use them to explain and break down each product.
Everyone from phone companies to car manufacturers is using this type of video. Highlight the product benefits, explain why you are different, and address customer pain points and how your product can fix them.
Ads and Lead Generation
Digital ads today have become synonyms for video ads. These are short and snappy ads that help grab the attention of users. Like the one you see on television, but on digital platforms, they also allow for a call to action.
These videos are popular today on social media and are used as a way to build anticipation for your products or introduce your brand to new users. These videos are usable on multiple channels with various targeting.
Many of these videos are also easy to create using templates and tools available online.
Build A Series
A series is a set of videos that contain a common theme and are published in the form of episodes. A series in your domain of business is an excellent way to produce consistent content while keeping the audience hooked to a single concept.
These series are either in the form of explainers, fictional concepts, or sketches. The repetition of characters, narratives, and formats helps build a sense of familiarity in the audience’s minds.
Ensure this series is close to your brand’s voice and adds value to the end-users. For example, if you are a brand that sells marketing software, you can create a series about online ads, review apps, or share news about the latest in marketing; all of this is done in the form of a series.
Go Live
Live videos are now easier than ever before. Using the live feature on Youtube or Instagram, anyone can create a live-stream season instantly. You could also use a dedicated live-stream service like Twitch.
A Live-video aims to improve interactions with the existing members of your page. This live stream might also generate shares if the content in the discussion is appealing to the users.
Similarly, these live
sessions also allow the brand to interact with the users in real-time. Videos like AMAs and FAQs are very easy to pull off with this format. It’s also an excellent way to run interviews with guests.
Run a Podcast
While podcasting was a dedicated audio medium, over time, the user of video podcasting has soon become popular. When run on a daily or weekly basis, these podcasts can provide a significant following.
These can be single-host, interview style, or hosted by multiple people in the establishment. They help inform and educate the users about a single aspect of your business while keeping your brand name in their minds.
The topic of this podcast is usually in the same domain as your product or service. For example, if you are a financial company, you can run a podcast about financial tips or market analysis.
Tell The Brand Story
Lastly, the content is not just about selling your products and services. You can also use this opportunity to tell the story of your brand. Make videos with the company’s founders, explain how the ideas come about, show the working of your factory or office, etc.
Such behind-the-scenes movies are an incredible way to build trust in the brand and show a personal and human element to your videos.
In Closing,
The only way to make the most out of your video marketing endeavors is by keeping consistent and posting often. The more you upload, the high the interactions, and thus the more you can make from these efforts.