Billboards are a significant part of the modern advertising industry. That being said, they have been around for longer than you may think. Roadside billboards originated thousands of years ago, with the ancient Egyptians putting stone obelisks for public view.
The advent of digital billboards in modern times has introduced a different approach. Many organisations prefer this particular tool for a valid reason.
The key to successful billboard advertising is to understand some basic rules. Here’s what you need to know.
Keep Your Story Straight and Simple
Remember that simplicity is the heart and soul of any out-of-home design. Sure, you want it to be catchy to get the people’s attention passing by. Therefore, you need to tell a story through the billboard, but it must be easy to understand quickly.
After all, you want your potential audience to recall your brand from the billboard. So, keep it exciting, fun, and straightforward. If you have trouble finding the story behind your brand, you can note the key messages that your brand represents.
After that, simply give it some meaning to solve the issue or find a way to evoke emotion through it. Once you get the hang of it, using a short and fun wordplay to represent your story will be a cakewalk.
Use Large Texts
Besides the content, the design also plays a vital role in billboard advertising. Therefore, you should focus on simple, easy-to-read outdoor designs. One of the easiest ways to do it is to use larger fonts.
Remember that the digital bulletins would be read from far away therefore do not put too many words or ideas into it. Using a crisp idea and putting some brief words will leave the scope for using larger texts.
Remember that the effectiveness of outdoor designs lies in brevity. Since your audience is mobile, you will probably get a few seconds to grab their attention. So, you need to make the most of it.
Be Bold and Colourful
Another excellent tactic for successful billboard advertising is using legible typefaces. Remember, your layout is larger-than-life and gives you a chance to be bold. Apart from using large fonts, you can also use bold fonts to increase the readability of the texts.
Also, the use of bright colours and bold images attract the eyes more quickly. You need to make sure that the people driving by your billboard pay attention and remember it. Contrasting colours can add more life to the design and make a bigger impact.
Furthermore, using the upper and lower case together can provide better readability to your message. You can even add a thin dark stroke around the text for a shadowy effect. This will help the text come alive and be different from the background.
You do not need a lot of time and money to make a successful billboard. Remember that advertising is mostly about catching the attention of the audience. For that, even a simple yet powerful idea can work.
The easiest way to make your digital billboard stand out is by focusing on delivering a simple yet powerful message for your brand. Also, playing with the design, colour, and font can add a lot of character to the text.
So, use these tips for your next billboard.