Technology

Feature Your Business on the Best Miami Billboards

Miami is a cultural epicenter of the United States, a premium tourist destination, and a beautiful city that makes it the perfect location to advertise your business on a billboard. If you’re looking to expand your brand’s reach with Miami billboards, there are a number of things to consider such as: location, billboard type, and budget. Read on to find out how you can feature your business on the best Miami billboards. 

Miami: An Advertising Dream

Miami, located on the coast of southeastern Florida, is a sprawling beachside metropolis that’s a wonderful place to launch your business’ next billboard ad campaign. Miami is the second largest city in the state of Florida, with a population of approximately 467,000 people and growing, making it a location ripe for brands looking to gain a large amount of exposure to potential new customers. Miami is also home to a variety of popular entertainment attractions, well-traveled highways, and universities, all of which provide ample opportunity for your next billboard marketing campaign. On top of that, Miami is the hottest location in the United States in the winter months, so your billboards are bound to get noticed by tourists from other states looking to escape the snow and soak up the sun and sand. All the above considered, billboards are a great form of out-of-home advertising if you’re looking to increase your business’ presence in Miami, as well as Florida as a whole. 

Best Locations for Miami Billboards

As mentioned previously, Miami boasts a number of popular attractions and communal spaces that are close to prime billboard locations. Some of the most ideal places for Miami billboard advertising campaigns are: 

  • Miami Seaquarium: Founded in 1955, the Miami Seaquarium is one of the oldest oceanariums in the country. It’s a popular tourist attraction year round, making it an ideal place to advertise on a billboard nearby.
  • Hard Rock Stadium: Hard Rock Stadium is one of Miami’s biggest entertainment hubs. It’s home to two of Florida’s best football teams, the Miami Hurricanes and the Miami Dolphins, and has been host to a number of Super Bowl games. Additionally, it’s a popular concert venue, welcoming some of the biggest acts in musical entertainment in recent years such as: Beyoncé, Green Day, and Lady Gaga. Securing billboard advertising that’s outside of or on the way to Hard Rock Stadium ensures a premium out-of-home advertising location that’s bound to capture the attention of the 64,000 people in seats for any given event that the venue is hosting.
  • Interstate 395: Also known as the Dolphin Expressway, Interstate 395 is one of the most heavily trafficked highways in Miami. As such, billboards along Interstate 395 are premium spots for advertising. By advertising along the highway, you’ll ensure that your billboard is seen by thousands of local commuters and tourists making their way in and out of Miami
  • University of Miami: If you’re looking to reach college-age consumers, advertising on billboards near the University of Miami is the right call. With approximately 17,000 students enrolled, you’ll be able to target a large, youthful demographic with the products and services that your business offers. Plus, with students coming to Miami from around the world, you’ll be marketing to a wide array of individuals you may not have been able to reach otherwise. 

Miami Billboards and Your Budget

As with any advertising campaign, you’ll want to consider your budget. When it comes to Miami billboards, the biggest difference in cost comes down to whether you want to advertise on print or digital billboards. 

  • Print Billboards: Print billboards are plentiful in the Metropolitan Miami area. They allow you to advertise your business in a striking visual manner and make an impression on thousands of people on a daily basis. 
    • Cost: The average cost of a four week print billboard campaign in Miami comes in at around $1.7k. Some billboard campaigns can be as low as $100-$200, but be prepared to spend closer to the average price. 
  • Digital Billboards: Digital billboards are not as common in the Metropolitan Miami area. However, they allow you more freedom with the kind of content you can use to advertise your business. With digital billboards, you can display images as well as video content that plays on a loop to engage potential consumers in a more interactive way. 
    • Cost: The average cost of a four week digital billboard campaign in Miami comes in at around $6.5k. Given the technology and electrical power needed to operate digital billboards, their prices are higher than that of print billboards.

In Conclusion

Given its dense population and great influx of tourists year-round, Miami is a prime place to advertise your business via a billboard marketing campaign. When advertising in Miami, seek billboards located close to popular event spaces and attractions in order to get the most reach. Also consider your budget, and whether you’d prefer a print or digital campaign. Whichever you choose, you’re bound to boost your business by investing in Miami billboards. 

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