emarketer spotify 28.2m apple podcastspereztechcrunch

There’s no doubt that the music industry is changing rapidly. Streaming services like Spotify, Apple Music, and Pandora are quickly gaining in popularity, and the advertising landscape is shifting along with it. As a marketer, you need to be aware of these trends if you want to keep up. In this blog post, we’ll take a look at emarketer’s latestSpotify report and discuss some of the key takeaways. We’ll also share some insights from our friends at TechCrunch about the podcasting industry, and how you can use podcasting to reach your target audience.
What is Spotify Technology?
Spotify Technology is a music streaming service with over 30 million active users. The company’s technology revolves around the use of personalized playlists and recommendations from a “social” network of listeners. Spotify Technology was founded as an independent company in 2008 by Daniel Ek and Martin Koppelman. It was later acquired by Apple in 2013 for $3 billion.
Apple Podcasts Reach 28.2 Million Audience
Apple Podcasts reached its 28.2 million audience milestone on March 15, according to a report from Recode. The platform has seen significant growth since its initial launch in 2008 and now boasts more than 300 million subscribers. In addition to hosting original shows, Apple also allows podcasters to create customized versions of its existing shows for distribution through the platform. Shows like “The Daily Show with Trevor Noah” and “The Crown” are available on Apple Podcasts as well as through other podcast platforms.
Crunchbase: Spereztech Raises $30 Million in Series B Funding
Crunchbase is a search engine for tech startups. Spereztech was founded in 2013 and is headquartered in San Francisco. They have raised $30 million in Series B funding. The money will be used to continue developing their product and expanding their company.
Emarketer predicts that by 2021, 57% of American adults will listen to audio content on a daily basis
According to a recent report from EMarketer, by 2021, 57% of American adults will listen to audio content on a daily basis. This increase in audio listening will be driven by a number of factors, including the rise in podcast consumption and the increasing popularity of audiobooks. In addition, streaming services such as Spotify and Apple Podcasts are becoming more integrated into users’ daily lives.
Podcasts are quickly gaining popularity among Americans overall, with 67% of listeners saying they have listened to at least one episode in the past month. This popularity is especially pronounced among younger listeners: 87% of millennials have listened to at least one episode in the past month, compared with 58% of Gen Xers and 45% of Baby Boomers. In addition, podcast listening is increasingly being done on multiple devices: 76% of podcast listeners listen on both desktop computers and mobile devices, up from 70% just two years ago.
While there is still some room for growth in the United States, audio content is quickly becoming an ubiquitous form of content consumption. This trend bodes well for both established podcasts like The Big Picture and newer entrants like Today’s Hits Daily Double. With so many options available on platforms like Spotify and Apple Podcasts, it’s difficult for viewers to resist indulging in some great audio content every day.
Conclusion
It’s no secret that the popularity of streaming services like Spotify and Apple Music is only going to continue to grow. In this article, we have highlighted some key insights from market research firm emarketer about the growth of these platforms and how they are impacting various industries. Whether you’re a podcaster looking for ways to monetize your content or an artist trying to find new ways to share your work with a wider audience, it’s worth keeping these trends in mind.