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4 Tips to Grow Your Real Audience and Get More Instagram Followers 

In

recent years, Instagram has become the cornerstone of many companies’ social presence efforts—driving crazy traffic to landing pages, growing conversions, and building a highly-engaged audience.

Nevertheless, suppose your Instagram presence isn’t quite as robust as you were initially hoping. In that case, it might be the time to discover how to sharpen up your strategies for getting organic, real followers on your Instagram account. In the end, the larger the audience you grow, the more opportunities you’ll have to engage with real users, create unique experiences for them, and lure them into becoming your paying customers. 

However, if you want to learn how to get more followers on Instagram, you first need to comprehend that making the organic and fake distinction is essential, as sometimes many companies choose to take the easy way out when trying to get more followers. Nowadays, when follower and pay-for-likes websites are everywhere, you should know that these fraudulent shortcuts are never worth it because the Instagram algorithm regularly gets updated to weed out low-quality, paid accounts and fake interactions.

Not to mention, the amount of your followers ultimately means nothing if it doesn’t represent an engaged fan following that visits your landing pages, makes purchases, and advocates your brand with their family, friends, and social media followers. 

To make things easier for you, here are four tips to help you start building up your Instagram presence the right way by getting more organic Instagram followers.

Organize an Instagram Giveaway 

To begin with, if you want to grow your Instagram following fast, organizing an Instagram giveaway is perhaps one of the best and most effective tactics out there. With the correct strategy in place, through a giveaway, you can reach thousands if not millions of prospective new followers, all while building a stronger sense of community around your company.

To do that, make sure that you set precise entry requirements that support your growth objectives, like sharing the post to Instagram Stories, tagging a friend in the comments section, or following your account. In addition, Instagram giveaways can be particularly beneficial when hosted in partnership with a recognized content creator or brand that shares your target audience and values.

Join Forces With Influencers and Brands

Joining forces with like-minded influencers and brands is a major win-win for all parties concerned. Such collaborations can allow you to benefit from brand association and tap into a whole new pool of prospective followers. The best thing about this following growth technique is that these collaborations don’t have to be too expensive, as some of the most efficient partnerships are pretty simple and mutually beneficial.

If you’re a small-sized company or a startup, you don’t have to work with supersize influencers to make an impact. Instead, it would be best to turn your attention to working with nano and micro-influencers, who commonly have higher engagement rates than macro-influencers, and usually have a lower rate for sponsored posts.

Cross-Promote Your Account on Different Social Media Channels 

To further grow your company’s Instagram following, you should think about cross-promoting your Instagram account on other platforms. For example, you can promote it on TikTok, Facebook, or any major platform your audience uses and spends time on.

If your audience is on TikTok, one of the first things you should do to boost your Instagram traffic is connect your existing Instagram account to your TikTok. Afterward, you can create a couple of TikToks that will encourage prospective viewers of those videos to click on and check your Instagram account. If TikTok isn’t part of your marketing strategy, you can direct people to your Instagram via another social platform in the same manner or via your email newsletter, website, or maybe even podcast.

Create Only Highly-Shareable Content 

Last but definitely not least, when it comes to naturally reaching new audiences, creating shareworthy original content is the place to start. Informative carousel posts, inspirational quotes, and trendy memes are all tried-and-tested formats where it only takes one viral post to reach millions of people on Instagram.   

Memes, in particular, can be very beneficial for generating viral reach, particularly when they tap into something that’s trending in your industry. They’re often clever or funny, and they usually feature a combination of imagery and text. In order to create a super successful meme, try to find the perfect balance between the sentiment of your audience, the trending visuals you’re working with, and your company’s niche. As a matter of fact, the more your memes resonate with members of your Instagram community, the more likely they will be shared and bring in new followers to your account.

Final Words

As Instagram continues to grow in popularity with audiences, taking advantage of the tips above to get more followers can definitely increase your account’s reach. However, developing a respectable Instagram following is a multifaceted process, so knowing the ins and outs of the best practices can help your strategies be more effective and make people click that “follow” button on your profile. 

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